Radio One premieres I Just Can’t Stop Loving You

Britain’s Radio One premieres “I Just Can’t Stop Loving You” on the Gary Davis lunchtime show.

The premiere gives UK listeners their first official taste of the Bad album campaign. Choosing a duet ballad with Siedah Garrett as the first reveal was a quieter start than many expected for the follow-up to Thriller.

This event should eventually include radio audio if available, listener/press reaction and the difference between radio premiere and commercial single release.