CBS executives preview Bad at Encino dinner

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Monday, 13 July 1987 · Encino, California, USA

Music Bad

CBS Records executives and representatives from major record chains attend a dinner at Michael's Encino home, where they preview the Bad album and Bad video.

Album: Bad
Songs: Bad
People: Michael Jackson
Source: Adrian Grant, Michael Jackson: A Visual Documentary 1958-2009, p. 102

CBS executives preview Bad at a dinner party at Michael’s Encino home.

The preview comes shortly before the album rollout begins in earnest. It marks the private industry stage of the campaign, before the public release, video premieres and world tour push Michael back into full commercial focus.

Industry previews like this are valuable timeline markers because they show the album moving from private completion into commercial preparation. The next step is public release, radio play, chart impact and tour activity.

Date: Monday, 13 July 1987
Location: Encino, California, USA
Related album: Bad
Source: Adrian Grant, Michael Jackson: A Visual Documentary 1958-2009, p. 102

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