Reports claim Michael will film three new Pepsi commercials

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Monday, 5 May 1986
Business Bad
Reports state that Michael Jackson is to film three more Pepsi commercials for a record-breaking fee, although Pepsi later denies the reported amount.
People
Michael Jackson
Source
Adrian Grant, Michael Jackson: A Visual Documentary 1958-2009, p. 97

Reports state that Michael Jackson is set to film another three Pepsi commercials for a record-breaking fee, reportedly around $15 million.

Pepsi later denies that the fee is so large, but the story still shows how major Michael’s endorsement value had become after Thriller. The Pepsi relationship remained commercially important even after the 1984 commercial accident.

This page should eventually include trade reporting, confirmed contract details and links to related Pepsi campaign events.

Date
Monday, 5 May 1986
Source
Adrian Grant, Michael Jackson: A Visual Documentary 1958-2009, p. 97

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