Pepsi announces new Michael Jackson contract

A press conference is held at New York’s Red Parrot to announce a new PepsiCo contract with Michael Jackson.

The announcement renews one of the most visible brand relationships of Michael’s career. It arrives two years after the Pepsi commercial accident, showing that the partnership continued despite the injuries suffered during the 1984 shoot.

This page should eventually include the press-conference speakers, campaign details and verified footage or clippings.