First Pepsi commercial begins filming

Filming begins on the first Pepsi commercial featuring Michael Jackson and Alfonso Ribeiro. The commercial is built around a rewritten version of “Billie Jean”, turning one of Michael’s biggest songs into a brand advertising moment.

The shoot is important because it directly precedes the second Pepsi commercial session on 27 January 1984, when Michael suffers burn injuries from a pyrotechnics accident.

This event should be expanded with production details, crew information and verified stills from the commercial shoot.